We are now looking for a Marketing Manager to maximize marketing and drive brand love through great campaigns and creative content with the customer at heart! In this role you will work across the Nordic region, covering Sweden, Norway, Denmark & Finland.

About the role
To succeed in this role, you demonstrate strong leadership skills and ability to influence key stakeholders in Food Folk and McDonald’s. You develop effective campaigns that can easily be scaled across markets and channels for driving brand love. You also drive strategy and ensure the team sees the link between local/functional KPIs and overall business success.

Main areas of responsibility

Marketing & Brand strategy

• Support in developing and driving the Marketing & Brand Strategy for McDonald’s in the Nordics.
• Contribute to the regional marketing plan.
  
  

Management of Global and Regional campaigns

• Point of contact for the global McDonald's organization related to global marketing initiatives.
• Oversee ongoing campaign metrics to optimize KPIs across media mix
• Brief, create and manage regional and global campaigns from planning to activation
• Secure creative material across all touch points and platform together with Media & CX functions
• Setting up and oversee campaign process with creative agency
• Project budget management with input from local Market Activation Teams

Creative agency relationship

• Responsibility for creative agency collaboration, processes, and day-to-day projects

Why you will love working with McDonald’s:

• Collaborating with us should be fun, while at the same time you get to challenge yourself.
• We have clear career opportunities and are just as passionate about self-development as developing the McDonald's brand.
• We are committed to being an attractive and modern workplace, offering flexible working hours and the opportunity to work from home. The most important thing is that the job is done, not where it is done
• We work purposefully with competence development and have a good and inclusive working environment. We enjoy each other and have several social activities a year.

In addition to working closely with McDonald's globally, we have approx. 200 Nordic colleagues in the Food Folk organization. Around half work locally in Norway, Sweden, Denmark, or Finland, while the rest work at a regional level. In this position you will be based in Stockholm, Oslo, Copenhagen or Helsinki. You will be a part of the marketing department and report to Marketing & Brand Strategy Director.

Your background

• Relevant academic degree i.e., Marketing, Business or similar
• 8+ years of experience working within marketing
• Vast experience of working with campaign planning, execution and media investments.
• Proven management and leadership skills
• Used to lead big multi campaigns with ownership of ATL, BTL, social, bought, owned, and earned channels
• Successfully lead and work with agency teams
• Fluent in English and in one of the Nordic languages

Personal qualities

• Business oriented: Understand the overall objectives and have a strong commercial and financial acumen
• Communication: Show confident, open and honest communication and adapt communicate style to a given audience
• Drive and capacity: Driven to achieve quality results and takes personal responsibility to achieve stretch results
• Relationship builder: Gain trust across organization, build and maintain strong relationships
• Problem solving: seek out data and expert input to help in understanding underlying issues. Provide clear and rational justification for decisions.

Good to know
This is a permanent position with the desired start as soon as possible. Some travel within the Nordic region will occur. Location: One of McDonald’s Nordic Head Offices (Stockholm, Oslo, Copenhagen or Helsinki).

In this recruitment Food Folk collaborates with Talent People Interim & Search Sweden AB. 

Application
Please apply as soon as possible. Interviews will take place after the New Year. With reference to GDPR, we cannot accept applications via e-mail.

What Food Folk / McDonald's offers you
At Food Folk and McDonald's, all employees are equal, regardless of age, gender, and ethnicity. We want to make a difference and in many cases we are the first step in the career and an integration engine in society, something we are very proud of. At Food Folk / McDonald's, we believe that good food can also be sustainable – for our customers, producers and the environment.

In addition to a global workplace with many great colleagues, you get a pension and a range of benefits. With many fun activities all year round, you and all employees will be involved and continue to grow with the Nordic region's largest restaurant chain!

About McDonald’s in the Nordics
McDonald’s is the largest restaurant chain in the Nordics, serving iconic products like the Big Mac® and their world-famous fries to 600.000 guests every day. McDonald’s have approximately 20.000 employees in around 430 restaurants, delivering a great restaurant experience to their guests. Most of the McDonald’s restaurants are owned and operated by local franchisees.

Food Folk Group owns the licensee rights for McDonald’s in the Nordics since 2017 and will join the journey to develop McDonald’s. The Nordic headquarter organization consists of around 220 colleagues. The organization is built on a matrix structure, where about half of the employees are working locally in one of their four markets and half are working in Nordic functions.