We at Food Folk Sweden AB, which manages the McDonald's brand in Sweden, are looking for a Brand Manager with a burning commitment to branding and a keen eye for flawless execution to join our marketing department.

We are looking for someone to bring our brand to life in the market by localizing and activating brand content in a manner that effectively and sustainably grows our brand and our business. This is an exciting and challenging role where you can gain broad knowledge and experience from one of the world's most iconic brands.

About the role
As a Brand Manager, you’ll lead the charge in localizing and activating global and regional campaigns, ensuring they resonate with Swedish consumers while driving measurable business results

To succeed in this role, you leverage insights and market perspectives to develop and implement customer centric marketing strategies and content. Ensuring the flawless execution of campaigns, while being an analytical and results-driven marketer with proven experience in managing multi-channel marketing campaigns.

Main areas of responsibility

Campaign and content lead

• Drive marketing campaigns with a strong commercial mindset to deliver tangible business impact
• Deployment of marketing campaigns, including local execution of regional campaigns with attention to details
• Manage budgets, plan local campaigns, and brief agencies on creative development
• Lead creative agency through the production of final asset delivery for media placement
• Execute regional merchandising framework to local market
  

Cross-functional collaborations

• Carry out campaigns in collaboration with local Communications & Marketing.

• Work closely with Consumer & Business Insights to follow up, optimize and evaluate campaigns.

• Function as sparring partner towards regional Brand & Marketing Strategy and Menu & Innovation teams on campaigns.

• Align campaign concepts & messaging across channels

Why you will love working with McDonald’s:

• Collaborating with us should be fun, while at the same time you get to challenge yourself.
• We have clear career opportunities and are just as passionate about self-development as developing the McDonald's brand.
• We are committed to being an attractive and modern workplace, offering flexible working hours and the opportunity to work from home. The most important thing is that the job is done, not where it is done
• We work purposefully with competence development and have a good and inclusive working environment. We enjoy each other and have several social activities a year.

In addition to working closely with McDonald's globally, we have approx. 200 Nordic colleagues in the Food Folk organization. Around half work locally in Norway, Sweden, Denmark, or Finland, while the rest work at a regional level. In this position you will be based in Stockholm. You will be a part of the Marketing Activation team and report to Head of Marketing.

Your background

• Relevant higher education at Bachelor's or Master’s level in marketing and/or economics, with good results

• At least 6+ years of relevant work experience, full-time or part-time, preferably from the FMCG market
  
• You must be able to run creative processes independently
  
• You must be confident in a position that requires stakeholder management, agency relations and budget responsibility
  
• Fluent in Swedish and English, oral and written
  
• Solid experience with PowerPoint and Excel

Personal qualities

• Business oriented: Understand the overall objectives and have a strong commercial and financial acumen
  
• Communication: Show confidence, open and honest communication and adapt communication style to a given audience
  
• Drive and capacity: Driven to achieve quality results and takes personal responsibility to achieve stretch results
  
• Personal traits: we’re looking for a strong relationship builder who can function as a trusted advisor to the marketing team and our franchisees, with a collaborative mindset to reach the best possible solutions

Good to know
This is a permanent position with the desired start as soon as possible.
Location: McDonald’s Head Office Stockholm.
In this recruitment Food Folk collaborates with Talent People Interim & Search Sweden AB. If you have any questions about the role, please contact Recruitment Consultant Hanna Robinell hanna.robinell@talentpeople.se

Application
Please apply as soon as possible. Interviews will take place after the New Year. With reference to GDPR, we cannot accept applications via e-mail.

What Food Folk / McDonald's offers you
At Food Folk and McDonald's, all employees are equal, regardless of age, gender, and ethnicity. We want to make a difference and in many cases we are the first step in the career and an integration engine in society, something we are very proud of. At Food Folk / McDonald's, we believe that good food can also be sustainable – for our customers, producers and the environment.

In addition to a global workplace with many great colleagues, you get a pension and a range of benefits. With many fun activities all year round, you and all employees will be involved and continue to grow with the Nordic region's largest restaurant chain!

About McDonald’s in the Nordics
McDonald’s is the largest restaurant chain in the Nordics, serving iconic products like the Big Mac® and their world-famous fries to 600.000 guests every day. McDonald’s have approximately 20.000 employees in around 430 restaurants, delivering a great restaurant experience to their guests. Most of the McDonald’s restaurants are owned and operated by local franchisees.

Food Folk Group owns the licensee rights for McDonald’s in the Nordics since 2017 and will join the journey to develop McDonald’s. The Nordic headquarter organization consists of around 220 colleagues. The organization is built on a matrix structure, where about half of the employees are working locally in one of their four markets and half are working in Nordic functions.